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Audible offers escapism for romance lovers
The audio storytelling provider taps into the popularity of the Romance podcasts in a new campaign from Fold7
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How Gen Z is redefining the design industry
By Liam Fisher
A focus on raw aesthetics and a demand for shareable content has led to a shift in visual communications.
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Argos embraces social storytelling with fictional art gallery
By Nicola Kemp
The creator-led mockumentary series unveils the fictional art gallery Arghaüs.
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The future of creativity may be in branding, and may not be in London
By Robert Jones
Robert Jones urges the industry to tap into talent from Norwich and across the UK.
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Generative AI: Orchestrating a new era of innovation
Harnessing the power of GenAI is a strategic advantage in marketing, writes Shula Sinclair
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Somersby taps Sassy Squirrels for social campaign
By Nicola Kemp
The campaign from We Are Social calls out the absurdity of modern adult life.
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Bracing for impact: how brands can navigate social’s volatile landscape
Brands must learn to navigate social media without alienating audiences.
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Why broadcasters are now making TV for TikTok
By Adam Bacon
Love Island underlines how a proliferated media landscape has led to changes in the ways audiences consume content.
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Co-working brand Work.Life responds to summer childcare juggle
By Nicola Kemp
The office space provider has teamed up with Defiant and Happy Human Project to support working parents this summer with a free on-site kids club.
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Is it time to rethink the possibility of artificial creativity?
By Luke Morris
Luke Morris asks, in the era of AI do we need to expand our definition of creativity?
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Oasis mania: The comeback of the decade and the power of fandom
Brands that tap into fandom with authenticity can unlock new audiences.
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How deinfluencing is fixing the influencer marketing crisis
By Lisa Jammal
At a time when audiences are seeking authenticity, influencers are getting real.
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UK ad bodies unite to help industry navigate new restrictions
By Nicola Kemp
The campaign unpacks the impact of the incoming Less Healthy Food advertising restrictions.