Trend

Durex addresses the pleasure gap for International Women’s Day

By Georgie Moreton

Sexual wellbeing brand Durex disrupted a London screening of a football game by switching off the screen at ‘climatic’ moments for Orgasm Equity campaign

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American Express campaign champions small businesses

By Georgie Moreton

The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.

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Three attributes of ‘made-to-measure’ digital innovation

By Marcela Oguntoye

Marcela Oguntoye, Group Director at SeenThis explores three key factors which lie at the heart of digital innovation.

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Hilton highlights the benefits of hotels

By Georgie Moreton

The campaign from TBWA\London highlights the luxury nature of hotels while poking fun at holidays with hidden costs

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Nostalgia marketing

By Peter Campbell

The effectiveness of relating your company to the past

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Using AI to find the perfect font pairing faster

By Terrance Weinzierl

When used correctly, technology can help push forward the creative process

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Is Twitter’s new character limit the final nail in its coffin?

By Rachel Spratley

New leadership and big changes see the social media giant shift course

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LGBT+ History Month: a reminder for the creative industry to be a true ally

By Alec Carluen

The advertising industry has a responsibility to better represent the LGBTQI+ community

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Creative hustlers are the work heroes Gen Z wants to emulate

By Lea Karam

Fairness and equity are at the heart of the Gen Z value system, as the generation strives to spend time in meaningful ways.

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Taking Action in a Polycrisis

By John Clark

Today’s turbulent times offer brands the opportunity to fill the leadership gap and provide real solutions, writes John Clark, Strategy Director at Coley Porter Bell

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The myth of the ethical consumer

By Florencia Lujani and Harriet Kingaby

Media Bounty’s ‘Beyond the climate bubble’ research shows that although the majority of consumers believe in climate change they are yet to buy sustainable products.

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Getting purpose right

By Esther Duran

In a time where brands are unable to compromise on sustainability, accountability and empathy, brand purpose plays a vital role in an organisation’s success

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Artists’ interpretations of love

By Nicola Kemp

Paper specialists Fedrigoni issued a call to action for all artists to express their interpretation of love

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Trend

The New Financial Feminism

By Katie Mulligan

How today’s young women are seeking liberation by demanding that men pick up the bill

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