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Diversify or die: Gen Z and the future of the high street
Embracing experience, adapting to customer needs and experimenting with digital will help brands to thrive.
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Marketing’s new edge: Why active learning is key to adaptability
Testing, learning and adapting to data can help to create more relevant, impactful campaigns.
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Advice for marketers who need to do more with less
By Rachel Fairley and Sarah Robb
Co-authors of Rebrand Right share how to make the most of marketing strategies to maximise business growth.
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Women’s Health Hope campaign highlights marathon NHS waits
The ‘Painathon’ campaign from Fold7 raises awareness around the wait times faced by women living in constant pain.
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Magnum’s signature ‘crack’ and how sound is shifting the media landscape
The power of sound can help brands stand out amid media fragmentation.
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The power of a riff
GentleForces’ Danni Mohammed shares how riffing encourages more creative thinking.
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Changing the record: Gen Z, music and the culture of collecting
By Harley Ilott
Sabrina Carpenter’s Fortnite skin brings to life the power of embracing fandom across platforms.
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Why climate comms needs dancing ponies
Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors and Co-Creator of the Agency for Nature, shares why climate comms needs a creative overhaul.
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Unlocking the creator economy: relationships over reach
By Matt Roberts
Brands must rethink how they work with creators to maximise the power of influencer marketing.
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Marketing budgets decline amid global instability
The IPA Bellwether Report for Q1 2025 marks the first time UK marketing budgets have declined for four years.
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Responsible brand growth means protecting financially vulnerable young people
By Kara Osborne
Business success should not come at the expense of the wellbeing of young people, writes Kara Osborne
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Smart evolution for B2B brands
By Vicky Bullen
Vicky Bullen on how to get a B2B rebrand right.
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The new reality: Why your digital avatar might be your most valuable asset
Digital spaces are becoming an extension of real life, writes VML’s Naji El-Arifi.