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Welcome to the Wild
By Nicola Kemp
Why Hell Yeah! And Belvoir served up a taste of nature to consumers
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Paying the Price
How brands can use social media to effectively communicate with consumers during the cost of living crisis
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How do you create great work?
By Nicola Kemp
FCB Global’s creative leaders unveiled the actionable insights from their experience of judging at Cannes Lions.
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UK creative industry marks Queen’s funeral with ad blackout
By Nicola Kemp
Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.
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Watch out, creative agencies – AI is here and it wants your metaverse!
How creative agencies can work with AI instead of work against it
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Resetting the workplace post covid
By Parry Jones
How company culture evolves in times of crisis and what learnings businesses can take from the pandemic and apply to future crises
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Ideas not hours
The secret behind The Liberty Guild’s redefinition of a creative business and the growth engine behind it
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McDonald's and Leo Burnett supercharge children’s literacy
By Nicola Kemp
The fast food giant is launching the ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK.
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Cost of living crisis sees student spend swell
Research from UNiDAYS shows 19% increase in spend as costs continue to rise
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Andrex celebrates 80 years of puppy love
The campaign created by FCB Inferno shows how a little love can go a long way
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Where next for brands and social media?
We Are Social’s Brittany Wickerson explores how social media usage varies geographically and explains how to best capitalise on social media trends around the globe
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Creative industries pause for national mourning
By Nicola Kemp
From digital advertising sites switching to commemorative messaging to radio, TV and newspapers blanket coverage, the industry has marked the death of Queen Elizabeth II.
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Business has embraced humanity and relatability in leadership, why can’t politics?
By Emily Rule
Humanity, empathy and relatability are key qualities for galvanising and supporting employees through challenging times
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Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards
By Nicola Kemp
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.