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Craft Over Canva
By Charlie Loft
Why now is the time to stop believing that the ability to create good design and be a designer is ‘as easy as Canva’.
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Going From Strength to Strength – The Best Strategies for Growing a Community
By Emma Unwin
How to build, grow and foster a community
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How can brands take responsibility in the social era?
Adidas needed more accountability, empathy and speed in cutting ties with Ye, writes Born Social’s Emily Williams.
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Consumers urge brands to keep prices fair
By Nicola Kemp
The latest research from the IPA reveals consumers expect brands to support them through the cost of living crisis.
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A festive world cup lifts Q4 ad spend
Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.
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Go Very early this Christmas to spread the cost
Very campaign from Grey London marks the start of this year’s Christmas ads
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Bupa campaign redefines health and wellness for the modern age
The campaign from MullenLowe Group aims to showcase the brands progressive view toward health
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Standing up for Diversity: Having the confidence to do the right thing
Fear of doing the wrong thing is not an excuse for a lack of progress when it comes to inclusion
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Gen Z: World’s most digital generation
New report unveils Gen Z media consumption gap
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Cost of living crisis sees marketing budget growth slow
The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues
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In Brands We Trust
By Eli Vasilou
How brands are stepping up to the responsibilities of government
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Does the World Cup have a brand problem?
By Chris Allen
As the World Cup approaches and controversies around the host nation continue, Pitch Marketing Group’s Chris Allen considers how brands might approach this year’s game.
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The end of Purpose Washing
The advertising industry can and should play a role in combating the climate crisis