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Trend

José Mourinho stars as a hungry Viking in new Snickers spot

By Nicola Kemp

The campaign, from T&Pm, is the latest execution of the long-running ‘You’re Not You When You’re Hungry’ brand platform.

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Behavioural science: The antidote to data fatigue

By Harry Wright

At a time of data oversaturation, Harry Wright champions an approach that takes into account emotion and human behaviour.

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Chelsea breathes cultural vibrancy into London in new spot

By Nicola Kemp

The Football Club’s new kit is launched with swagger in a new spot from Iconic and Till Dawn.

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The new era of B2B influence and employee generated content

By Dominic Cook

AI, social media and influencers are becoming increasingly important tools for B2B marketers.

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To get better at local, listen: why nuance is the basis for a new map of Britain

By James Caig

The Shaping The Nation report is a deep dive into location to facilitate better representation of audiences across Britain.

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HFSS, AI and the secret to Christmas advertising success

By Jon Evans

Smart brands will need to plan early for festive success amid changing regulations.

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Women’s Super League Football launches new visual identity

By Nicola Kemp

The new visual world, created by Anomaly, marks a new chapter for the women’s game.

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British Gas reveals new brand platform ‘Taking Care of Things’

By Nicola Kemp

The campaign, from T&Pm, features a loveable family of blue furry ‘Things’, the new long-term brand characters for British Gas.

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How marketers can keep evolving without burning out

By Matthew Caiola

Active learning can keep thinking fresh and help avoid burnout, writes Matthew Caiola.

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Why the next era of healthcare creativity must rebuild consumer trust

By Spencer Strickland

Trust must be at the forefront of the new era of creativity in healthcare advertising writes Spencer Strickland

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Magners celebrate the pull of summer with ‘That’s Magnertism’

By Georgie Moreton

The magnetic campaign from Ark agency drums up brand love for the summer staple drink.

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Lego launches festival to target play deficit

By Nicola Kemp

Merlin Entertainments has teamed with the LEGO Group to launch a new festival.

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Inclusive strategy lessons to learn from British Cycling

By George Fox

British Cycling is bringing in new audiences, eliminating barriers to entry and broadening its approach to get Britain cycling.

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Trend

Why fandoms offer a safe space for Gen Alpha

By Anthony Abou-Zeid

Fandoms aren’t new but the way they operate is, writes Anthony Abou-Zeid.

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