Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?
By David Simons
David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.
Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.
By Izzy Ashton
How Haribo and Quiet Storm kept childlike escapism going during lockdown.
Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.
By Izzy Ashton
How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.
By Izzy Ashton
Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.
By Izzy Ashton
How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.
By Chris Murray
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
Dave Lawrence, Planning Partner at Brave highlights the nation’s shifting attitude towards healthy eating under lockdown, and the impact that will have on FMCG brands moving forwards.
By Izzy Ashton
How CALM and adam&eveDDB worked together to control consumers’ online news consumption in the wake of the Coronavirus crisis.
By Sarah Beatty
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
By Kam Phullar
It is time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, Lead Strategist at Feed.
By Nicola Kemp
The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.
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