Trend

Why agencies and clients alike must boost their resilience post-COVID

By Kim Walker

Kim Walker, Founder & Chairman of Aprais on the importance of developing resilience, for both clients and agencies, in a post-COVID world.

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Can we measure the environmental success of lockdown?

By Jo Barnard

Jo Barnard, Founder of Morrama on the environmental impact of a global pandemic.

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Building higher meaning into a brand’s value proposition

By Daisy Pack

Citizen Relations’ Director Daisy Pack, showcases a strategic shift to purpose led PR, and believes cutting the apron strings in the kitchen is the answer to the work + childcare conundrum this summer.

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Trend

The resurgence of the board games sector

By Jake Welsh

Jake Welsh, Director and Principal Brand Consultant at Dept on the importance of fan-dom and why brands should become integrated into their fans’ lives, not just their wallets.

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BITE Focus

“The only choice is to use it as a force for good”

By Izzy Ashton

How Football Beyond Borders and Dark Horses turned to virtual worlds to build connections

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Trend

The truth about lockdown for women is a story of strain and embracing a slower pace of life

By Nicola Kemp

Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.

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BITE Focus

BITE’s Big Lockdown Read

By Nicola Kemp

In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.

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BITE Focus

From Last Orders to getting back on the bar stool

By Nicola Kemp

How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.

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Trend

Why Born Free and ENGINE turned to real voices in lockdown

By Nicola Kemp

A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.

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Trend

The great rebuild, retold: Agency-as-infrastructure and telling a new story

By Sam Fenton-Elstone

Sam Fenton-Elstone, CEO and Co-Founder of Anything is Possible on why the future hasn’t changed; it’s just going to get here faster then expected.

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Trend

Home Run: How an agency built a brand under lockdown

By Cat Tyler

Cat Tyler, Co-Founder of Home Run and Senior Account Director at Dark Horses reveals what the agency learnt from building a snack brand under lockdown.

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Trend

The ‘Good Life’: How brands can make sustainable living easier

By Anna Lungley

Anna Lungley, Chief Sustainability Officer at Dentsu Aegis Network explores why more brands aren’t responding to the immediate crisis at hand, that of climate change.

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Trend

Transforming this crisis into your biggest creative opportunity

By Elliot Maher

Elliot Maher, Co-Founder of Rising Tyde on how brands who see this time as perhaps one of the most exciting in business history will be the ones to pioneer the next developments in customer experience.

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BITE Focus

“If you are a creative, you need an audience”: How ENGINE and Jägermeister got the (virtual) party started

By Izzy Ashton

In the absence of physical gatherings, brands stepped in to fill the gaps, to support local businesses and keep people partying, even when they were physically separated.

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