Case Study
Launching a Japanese spirits range to luxury audiences within an unheard of category
By Hunter
HUNTER: London was tasked with launching IKIGAI-YUI, a Japanese spirit brand in a little-known category (Awamori) to influential audiences with maximum impact. However, despite its 500-year history, Awamori was virtually unknown outside of Japan.
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Case Study
The Jongga Flavourverse
By Hunter
Jongga Kimchi wanted to make as much of a cultural impact in the UK as it has in Korea. Our solution? The Jongga Flavourverse: a 3 week pop up including chef partnerships, influencer and earned media, bringing a slice of Seoul to London and placing Jongga on the UK foodie map.
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Case Study
Working with influencers and creators to promote a market leading value coach operator
Generating awareness through gifted and paid creator partnerships
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Case Study
Building a Billion Dollar Brand
Breitling needed to re-invigorate the brand which had lost relevance and credibility. To meet aggressive growth targets Spring carved a new brand platform by igniting it's core equity of purposeful action and infusing this with cultural relevance to drive desire.
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Case Study
Breaking category norms to reach new audiences
Toyota wanted to grow brand reputation and extend to new audiences in the European market for its first collaboration for AYGO X, with the culturally subversive brand Undercover.
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Case Study
BT Means Business
By NOW
BT was relaunching as a pureplay business-to-business brand. To businesses, it had a reputation as a trusted, but remote brand. The task was to signal the relaunch and renewed ambition. And shake off the weight of years as being famous as a consumer brand.
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