Interviews
Florian Alt, Vice President Global Brand Communications, adidas Football
"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."
Interviews
Herwig Vennekens, Marketing Director, Haribo UK & Ireland
By Izzy Ashton
“I'm someone that believes that marketing is fundamental to the success of a company. If you understand the needs of the consumer and you're able to meet those needs, you will always have a successful business."
Interviews
Kate Cox, VP & CMO EMEA, GoDaddy
By Izzy Ashton
“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."
Interviews
Lisa Wood, Chief Marketing Officer, Atom Bank
By Izzy Ashton
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
Interviews
Margaret Jobling, Group Chief Marketing Officer, Centrica
By Izzy Ashton
“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."
Interviews
Lisa Gilbert, CMO, IBM UK & Ireland
By Tom Holmes
Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.
