By Steven Moy
Steven Moy, CEO of Barbarian on the conversation points that emerged from the agency’s recent event on how brands can navigate the deeply challenging moment we find ourselves in.
James Hickman, Strategy Director at Walker on the importance of long-term strategic thinking at a corporate level when it comes to resetting the dial on authentic representation.
By Ana Saffer
Ana Saffer, Account Director at IMA on the importance of peer-to-peer brand advocacy and why The INKEY List launched in the UK with 11 of the brand’s superfans as the face of the campaign.
By Esteve Jané
Esteve Jané, CEO of Shpock discusses how the ‘joy of selling’ is making the resale sector more fun and involved as we all spend more time at home.
By Simon Long
Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?
By David Simons
David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.
Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.
Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.
By Chris Murray
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
Dave Lawrence, Planning Partner at Brave highlights the nation’s shifting attitude towards healthy eating under lockdown, and the impact that will have on FMCG brands moving forwards.
By Sarah Beatty
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
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