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How AI is bridging the gap between ad engagement and business outcomes through creative intelligence
When used well AI can optimize performance and creativity
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How to communicate in an age of polarisation
Bishan Morgan, Senior Strategist at Wunderman Thompson on how brands can navigate a polarised world
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The Catch 22 of Data Sharing
Sam Richardson, customer engagement consultant at Twilio on embracing personalisation without alienating consumers
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What can we learn from the Luis Rubiales incident
Luis Rubiales unsolicited kiss at the FIFA Women’s World Cup underlines the importance of timeTo training
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Stay interesting in a sea of “meh"
By Jonny Watts
How to spark curiosity for brands on TikTok
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Unleashing the power of AI in digital audio advertising
Using AI to mimic a human voice is not a silver bullet for advertisers, writes Susie Sogot-Lewis, Sales Director at AMA
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What Barbie teaches us about creative female talent
Pearl & Dean’s Kathryn Jacob shares the importance of nurturing female talent and telling women’s stories
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Mary Queen of Stops and moments that matter
By Grant Hunter
Nike neglected an opportunity to demonstrate its commitment to real talent
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Wish you were here
By Josh Green
Josh Green, Executive Creative Director at House 337’s sports practice, looks back at what might have been if brands had embraced the Women’s World Cup
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Web3 adoption is an inevitable development in the future of creativity (whether you like it or not)
For marketers, advancements in technology and new environments open up a world of possibilities
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How Hip Hop culture evolved into multi-brand empires
By Tom Ghiden
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
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A new era in influencing consumers
By Vix Jagger
The influencer industry must continue evolve alongside societal changes and challenges
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Navigating the Consumer Mindset: Building Long-Term Trust vs. Offering Quick Dopamine Hits
By Mike Chivers
Mike Chivers considers how brands can balance the benefits of building trust and building excitement to engage consumers long term