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Web3 adoption is an inevitable development in the future of creativity (whether you like it or not)
For marketers, advancements in technology and new environments open up a world of possibilities
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How Hip Hop culture evolved into multi-brand empires
By Tom Ghiden
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
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A new era in influencing consumers
By Vix Jagger
The influencer industry must continue evolve alongside societal changes and challenges
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Navigating the Consumer Mindset: Building Long-Term Trust vs. Offering Quick Dopamine Hits
By Mike Chivers
Mike Chivers considers how brands can balance the benefits of building trust and building excitement to engage consumers long term
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Navigating AI in Email Marketing: Insights and Implications
By Adrian Toal
Adrian Toal considers the ethnics and authenticity of marketing while AI is on the rise
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Living Curiously: 5 tips to spark your imagination this summer
Dan Deeks-Osburn, Head of Strategy at Mischief on the art of living curiously
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Why brand strategy is as important for internal culture as it is external growth
Emma Critchley-Lloyd, Founder of Big Little London’s startup leadership lessons underline the power of having a clear brand purpose
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The Women’s World Cup can unlock activism opportunities for brands
The tournament’s engaged audience and untapped potential makes it an exciting prospect
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Twitter, Threads… Mastodon? The future of social media marketing
With the social media landscape in flux, opportunities for a new discussion based platform open up
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Two-thirds of UK set to tune into the women’s World Cup, but are advertisers watching?
By Nikky Hudson
Despite an engaged, excited audience, brands are still failing to embrace the opportunities that the women’s World Cup brings
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Designing a level playing field
With the Women's World Cup underway, the power of inclusive design is evident
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Ripping up the rule book: how music can be a game changer for the FIFA Women’s World Cup
MassiveMusic’s Aifric Lennon says the women’s game has a unique opportunity to carve out its own sound
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Playing to win: Lessons from a mid-life crisis
By Ian Millner
Iris Chairman, Ian Millner, shares the importance of a play-to-win mindset when it comes to agency life