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Tanqueray taps Sarah Jessica Parker and celebrates the power of no
By Nicola Kemp
The iconic actress stars in a global campaign which underlines the importance of saying no to reach your full creative potential.
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How to stop producing unhealthy ultra-processed creative
Impero’s Alastair Mills is finding new ways to beat the bland in 2026.
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Closing the divide: AI as the catalyst for design-engineering collaboration
By Raul Alvarez
Embracing AI in UX design can help unlock new opportunities.
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2026 Resolutions: Breaking bad habits by building better ones
By Tanya Smith
GAIN’s Tanya Smith writes on thinking deeper and collaborating better.
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Loveholidays delivers a new chapter of January escapism
By Nicola Kemp
The out of home campaign, created by Ark, uses book covers to capture the joy of escaping on holiday.
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In-housing needs more senior strategy and creativity in 2026
By Aimee Luther
Aimee Luther champions building an ecosystem that prioritises creating the conditions in which people can thrive.
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Ditching ‘time management’ in favour of ‘energy management’
By Max Wilson
To unlock creativity, Max Wilson is shifting focus.
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2026 Resolutions: Setting boundaries and sharing knowledge
By Flora Joll
Flora Joll shares some of the changes she is embracing in the new year.
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How brands can become sexy again in 2026
By Vicky Bullen
Brands must find what makes them distinctive and think more like challengers, writes Vicky Bullen.
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AJ Bell reminds consumers that investing is for everyone in new campaign
By Nicola Kemp
The investment platform’s campaign is designed to make investing more inclusive.
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What addiction looks like for today’s youth – and why it matters
Understanding changing behavioural choices can help brands to promote healthier patterns.
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IRL is back: Why it’s time to start optimising for being human again
By Annie Harte
Audiences are looking for real-world connection and we can be the facilitators, writes Annie Harte.
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Asics brings good vibrations to the new year fitness frenzy
By Nicola Kemp
The ‘Move your Body, Move Your Mind’ campaign continues the brand’s journey of highlighting the power of movement for physical and mental wellbeing.