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How TikTok is redefining the way we search
By Stefan Evans
Social Chain’s Stefan Evans reveals how search marketers can adapt to the TikTok-ification of search.
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VMLY&R shows the power of purpose with Dogs without Borders
By Nicola Kemp
The groundbreaking campaign supports abandoned dogs to become medical detection dogs
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5 Purposeful Trends to Spot at Cannes Lions 2023
As the International Festival of Creativity celebrates its 70th anniversary frog’s Kara Pecknold unveils this year’s key trends.
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What if we put emotion back into the marketing strategies of B2B brands?
With cost pressures putting margins under pressure, now is the time to invest in emotive brand narratives, writes Sabine Leveiller, Marketing Director Europe at Vista.
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Flannels transforms into Renaissance Flagship in Beyoncé collaboration
By Nicola Kemp
In celebration of Beyoncé’s world tour Flannels is transforming its store into an immersive fashion, music and art experience
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Real talk in an industry obsessed with ad speak
IMA-HOME’s Adam Reynolds on how nonsensical ad talk can alienate consumers and show brands to be out of touch
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Why helping to prevent ACL injuries is an open goal for brands
By Viv Bowdler
How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.
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Closing the Client/Agency gap: it’s time we walked in each others shoes
By Linn Frost
Clear communication and honesty can help drive better working relationships.
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A case for slow brands in a fast world
In an ever-changing media landscape brands face the difficult challenge of balancing speed and quality
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Why collaboration is key to driving action with child online safety
Brands must do more to ensure children are safe in an ever expanding tech landscape
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The value of tone of voice in the age of AI
By Martin Brown
In an increasingly automated world, the significance of tone of voice in customer communications cannot be overstated, writes Martin Brown, CCO at FM Outsource.
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Can the industry get to Net Zero greenwashing?
As sustainability raises higher up the agenda further action and regulation is needed to prevent greenwashing
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How to make your creative go further and maximise your ROI
By Ben Ducker
Using technology and working at pace can ensure creative work grabs attention
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ASA campaign boosts trust in advertising
Results from the campaign revealed by Advertising Standards Authority and the Advertising Association showed increased trust in the regulator