BITE Focus

“The dead fish swims in the direction of the current”

By Nicola Kemp

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

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BITE Focus

The creative blindspot

By Izzy Ashton

The creative industry has a moral and business responsibility to address the lack of disability inclusion, something Caroline Casey explored on stage at #BITELIVE19

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BITE Focus

Policy and the gender data gap

By Izzy Ashton

Journalist, award-winning feminist campaigner and author Caroline Criado Perez explored the one size fits men approach to design on stage at #BITELIVE19 and the relevance this has to the creative industries.

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BITE Focus

Creativity without ego: how to smash stereotypes in advertising

By Nicola Kemp

From active listening to making the space for communities to tell their own stories, industry leaders at #BITELIVE19 delivered practical insight into how to smash stereotypes.

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BITE Focus

Bridging the integrity gap: CALM and a new era of purpose-driven partnerships

By Izzy Ashton

The shift in consumer attitudes, not technology, is the most profound shift in marketing with significant implications for brands.

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BITE Focus

The Cotswolds

By Jon Crane

There is a sense of calm in the Cotswold’s that enables a focus that is hard to achieve in the heart of the city. FreshBritain's Client & Commercial Director Jon Crane explores the area, home to the agency's HQ.

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BITE Focus

How Guinness smashed stereotypes in women’s rugby and beyond

By Izzy Ashton

Guinness has successfully broken boundaries when it comes to rugby sponsorship. With the Rugby World Cup underway in Japan this month, the team behind the brand’s ground-breaking campaigns took to the stage at #BITELIVE19 to share what’s next.

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BITE Focus

B the Change: How Ella’s Kitchen and Havas London are building a B-Corp advantage

By Izzy Ashton

#BITELIVE19 saw the CEOs of Ella’s Kitchen and Havas London take to the stage to discuss B Corp certification as they pave the way for a new era of purpose led business.

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Trend

Why LEGO launched a clothes shop with no clothes

By Alistair Campbell

Inspired by LEGO and the hippest streetwear outlets, We Are Social built a virtual fashion store completely created within an AR Snapchat lens.

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Trend

Girls leading the way

By Richard Marshall

As girls face a new set of challenges in the 21st century, Girlguiding, the UK’s leading organisation for girls and young women, carried out its biggest programme change ever.

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Trend

Going against the flow to introduce a habit that's not so bad

By Ross Nicolson

Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.

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BITE Focus

Devon

By Kate Cox

Kate Cox, CEO of Bray Leino takes us off piste as she explores the creativity of Devon, from the surf-bashed beaches, to the entrepreneurial buzz and the area's distinct digital culture.

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BITE Focus

The BITE Big Read

By Nicola Kemp

We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.

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