Trend

Why brand owners need to engage with the Engagement Economy

By Chris West

Chris West, CEO of Verbal Identity on the importance of taking a real look at your brand language to develop a full verbal identity.

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Is AI the problem and the cure to empowering women in the workplace?

By Vee Lockey

Technology simply plays the role we give it, so why not use it instead for good, to empower women and help reduce inequality, writes Vee Lockey, Strategist at AnalogFolk.

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If 2021 were a colour

By Flo Lau

Flo Lau, Creative Director at Shutterstock, delves into 2021’s top trending colours and their use in marketing material to increase brand engagement.

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Beyond the TV ad: How brands can sprinkle holiday magic throughout their marketing campaigns

By Tamara Littleton

By tuning into consumer sentiment, brands can forge real, human relationships that last beyond the festive season, writes Tamara Littleton, CEO of The Social Element.

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Creating brand awareness and looking beyond 2020

By Scott Room

Scott Room, Director of Brand and Digital, Openreach on the power of connectivity and the work Openreach is doing to drive the UK’s digital future and growth.

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The gift that keeps on giving: How everywhere commerce is fuelling holiday shopping and beyond

By Julia Fontaine

Julia Fontaine, SVP Growth at MediaMonks London on the new user behaviours suggesting a shift in shopping mindset and how brands can connect with audiences through differentiated digital experiences.

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What next for the creative industry? Creative growth through agile thinking and soulful tech

By Nicky Badenoch

Nicky Badenoch, Co-Founder and CMO of GENIE on why businesses should be using respectful technology to supercharge their talent networks.

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Immersive entertainment will be the phoenix that rises from the ashes of 2020

By Daniel Hemsley

Daniel Hemsley, Managing Director at Swamp Motel on the opportunity that immersive, online entertainment provides for both brands and businesses alike.

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The supply and demand of saving the planet

By Aaron McFeely

Our time with nature as a home is running out and we need to see it as precious rather than a commodity, writes Aaron McFeely, Lead Strategist at Space.

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Why supporting local business is more critical than ever

By Dan Jude

Dan Jude, Global Creative Lead, Google & YouTube at Redwood BBDO on the importance of supporting local businesses, both with a wallet and a kind review.

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The importance of joyful magic this Christmas

By Matt Shaw

Matt Shaw, Senior Planner at The&Partnership on giving people a dose of Christmas spirit and how escapism always triumphs in dark times.

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How big screen lessons in ageism can help marketers connect with older consumers

By Meta Redstedt

Meta Redstedt, Global Master Brand & Communications Director at TENA introduces the Ageless Test and highlights the importance of ending ageist stereotyping.

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Allies in the shadow pandemic

By Bexy Cameron

Director Bexy Cameron writes about a campaign for domestic violence charity STORM designed to create a safe space for victims of domestic abuse to share their stories.

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Four TikTok myths to ignore

By Sam Gormley

Sam Gormley, Founder of Osaka Labs explores the misunderstandings that surround the TikTok platform and debunks the biggest myths.

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