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The end of the ‘office job’
By Paul McEntee
The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
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The Meatless Mindset: A Retail Revolution?
By Jovan Buac
Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds
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Taking back the reins
2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it
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Wired for Stories: Inspiring emotions in advertising
By Mark Truss
Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion
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Why brands must beware of Purpose Paralysis
Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.
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Scroll less, do more: are big changes coming to digital advertising?
By Matt Walker
Matt Walker stresses the necessity of the evolution of social media within advertising and marketing
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What we can learn from the sound of this year’s Christmas advertising
Paul Reynolds, MD at global sonic branding agency MassiveMusic on the sonic branding lessons from this year’s festive ads.
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Welcome to the age of ‘Personal Bubbles’
Post pandemic, we are seeking comfort in the body, the home and the neighbourhood
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Choosing Change: A Case For Creative Optimism
By Mobbie Nazir
We Are Social’s Mobbie Nazir on how social cynicism will help to create a more authentic future for social media
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How brands can use imagery to visualise a more sustainable world
Getty Images’ Dr Rebecca Swift explores how brands can better use visual imagery to demonstrate their commitment to sustainability
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Why agency leaders have gone back to the drawing board
By Justin Pahl
VMLY&R London’s Justin Pahl asks if agency leadership reflects society evolving needs.
