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What’s in a name?
Landor & Fitch’s Shannon Sandilands explores the importance of naming and what it means in terms of brand identity
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#TikTokMadeMeBuyIt: Leveraging the power of TikTok for brand growth
By Tommy Wigley
Digital Natives’ Tommy Wigley explores how brands can make the most of TikTok
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Habits are the key to driving sustainable behaviour
With COP26 underway, Behave’s Jane Leighton explores how to close the intention-action gap
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Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
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The greenwashing risk posed by COP26
By James Edney
Given’s James Edney explores the importance of responsible and authentic communications around sustainability
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Remote learning has come of age and will outlive lockdowns
Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.
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Green marketing or just a ‘green sheen’?
Fake it till you make it won’t cut it anymore
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The internet, but worse: what the metaverse could mean for brands
The rise of the metaverse brings with it fresh opportunities for marketers.
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An appetite for change: the future of Quick Service Restaurants
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.
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Disney’s magic lies within its people
By Carina Filek
As people crave shared experiences more than ever, Disney is able to bring them to life like no other brand
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Why brands should bust the Esports myths.
By Lore Oxford and Sofia Sarcina
Lore Oxford, Global Head of Cultural Insights and Influencer marketing specialist Sofia Sarcina from We are Social, unpick the opportunity for brands to embrace the creative opportunities of Esports.
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How brand and athletes’ made Tokyo the mother of all games
The Olympics might be over, but the marketing lessons are here to stay.
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Creative requires a rebrand, but start with giving it the respect it deserves
To save creativity in our industry, creatives need to all look beyond asset packs and tech specs.