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Attention please
Adam Reynolds, Senior Copywriter at IMA on how brands can compete for audience attention because, if people don’t stop and pay attention, you’ve failed.
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Creativity + collaboration = Innovation
Teodora Gavrilut, Chief Operating Officer at Creatopy highlights the importance of encouraging leadership and collaborative tools to create an environment where innovation can thrive.
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Must be hard selling door to door from up there in your ivory tower
By Jon Williams
Jon Williams, Founder & CEO at The Liberty Guild in the power of research and of understanding consumer opinion in real time and adjusting creative as you go.
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The pandemic has exposed sexism in design: Let’s innovate a more inclusive future
Anna Sutherland, Senior Designer at Echo unpacks the importance of inclusive data and design that results in products that are better for everyone.
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The harsh truths of race and influencer pricing that we must face head on
Charlotte Williams, Founder of SevenSix Agency introduces new research revealing the extent of the influencer pay gap and what the entire ecosystem can do to dismantle the status quo.
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Handling hot potatoes: Brand behaviour in the culture war era
By Henry Joyce
Henry Joyce at TMW Unlimited unpacks the furore that surrounded the recent Hasbro Mr Potato Head rebrand and highlights how brands can navigate unavoidable controversy.
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Should brands be joining in on the Clubhouse fun?
Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.
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A move to the minimal
By Liam McHugh
Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.
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#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators
James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.
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The dwindling culture of celebrity: Why brands are turning away from big names
Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.
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Standing out in a sea of blue
By Will Thacker
Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.
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B2b marketing in 2021: Why brands need to rethink audience engagement
By Hannah Patel
Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.
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How the ecommerce explosion is shaping the way we shop
Cara van Rhyn, Strategist at Leagas Delaney explores the shopping evolution that she hopes will lead to a more hybrid relationship between ecommerce and retail in the future.
