Gen Z are prioritising self-care: Here’s what brands can learn
Research from UNiDAYS shows how students are turning to gaming to embrace escapism and wellness
Research from UNiDAYS shows how students are turning to gaming to embrace escapism and wellness
Uplifting the female leaders in the industry can open doors for the leaders of tomorrow
Generative AI should be used to bolster human creativity rather than replace it
By Nicola Kemp
Laura Jones, Strategy Partner at Joint lifts the lid on yoghurt brand The Collective’s challenger marketing strategy.
How travel brands can use influencers to engage audiences authentically
The census conducted by the Advertising Association, ISBA and the IPA launched at the All In Summit and reveals small but positive progress
By Eve De Haan
Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football
Melissa Harvey, Content Marketer at Social Chain UK on why brands should break the myth of the average consumer and embrace accessibility.
Afua Kyei, CFO of the Bank of England shares leadership tips at the IPA’s Talent and Diversity Conference.
Wavemaker’s Camilla Bruggen reflects on Women’s History Month and International Women’s Day
Looking long-term can help future proof a business in times of crisis
The campaign from New Commercial Arts sees the star revive her famous role to head up the MoneySuperSeven amid a cost of living crisis
The AA/WARC Expenditure Report shows small growth against inflation pressures
By Abbey Gaunt
Abbey Gaunt calls for multifaceted representation of women in advertising that goes beyond the empowerment narrative
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