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Topshop’s Back. But can it still be Topshop?
Topshop is returning to the highstreet, but will its once formidable cultural currency follow?
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Cinema gets popular: How brands should tap into Wicked’s sequel magic
By Clare Turner
Brands should capitalise on the culturally relevant and fan-driven moments created by cinema.
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Tough new rules for snack brands to chew over
By Andy Tucker
Andy Tucker outlines how brands can approach new LHF regulations with creativity.
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Co-op Funeralcare campaign highlights the brutal beauty of life and death
By Nicola Kemp
The campaign from VCCP marks a step-change in communication for the sector.
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Rightmove embraces Gen AI
By Nicola Kemp
The brand’s new campaign harnesses Gen AI to show a home buyer creating his ideal garden.
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Why is the work of a creator still viewed as a side hustle?
By Hannah Cooke
Hannah Cooke urges the industry to leverage the power of the creator economy.
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Skincare brand Coats launches fake sting serum
By Nicola Kemp
The campaign, created by M+C Saatchi Talk, challenges the beauty industry’s hype culture with a parody product targeting Gen Z consumers.
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Where do I sign up? The new era of community-led sports clubs
By Jules Hilson and Laura Weston
Community-led sports groups are creating brand affinity and winning with consumers.
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Now is the time to catch up when it comes to women’s sport
From record-breaking Women’s World Cup audiences to sell-out stadiums in football, cricket and rugby, women’s sport is seeing unprecedented growth.
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Boots encourages Brits to visit their pharmacy
A humorous new campaign is designed to encourage consumers to visit a Boots pharmacist.
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How kids can remind us about the fundamentals of creativity
Sebastian Underhill embraces the back to school energy of September
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We Like the Way You Move: A New Chapter for This Girl Can
Sharon Jiggins, Managing Partner at 23red lifts the lid on why a decade from launch we need This Girl Can more than ever.
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This Girl Can bursts back with ‘We Like the Way You Move’ Campaign
By Nicola Kemp
The new campaign champions women from underrepresented backgrounds.
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In a world of martech hassles, creativity falls by the wayside
To keep creativity as a priority, marketers need to be sure their existing technology isn’t holding them back, writes Karla Wentworth