Trend
Building brand in an uncertain economy
Looking long-term can help future proof a business in times of crisis
Trend
Dame Judi Dench heads up MoneySuperMarket’s squad of savers
The campaign from New Commercial Arts sees the star revive her famous role to head up the MoneySuperSeven amid a cost of living crisis
Trend
UK ad industry continues to battle with inflation
The AA/WARC Expenditure Report shows small growth against inflation pressures
Trend
Where are all the unempowered women?
By Abbey Gaunt
Abbey Gaunt calls for multifaceted representation of women in advertising that goes beyond the empowerment narrative
Trend
It’s time to get down and dirty
How to go beyond blood sweat and tears in rugby and sports marketing
Trend
Marketing budgets hit one-year high
The latest IPA Bellwether Report reveals increased marketing budgets and an increase of confidence amongst marketers.
Trend
IPA Survey reveals circular economy set to grow amidst cost of living crunch
Findings show that consumers are more likely to rent, repair and resell items
Trend
Nurofen creates packaging to show dismissals of female pain
Phase two of the See My Pain platform from McCann London spotlights six women with real healthcare issues to help close the gender pain gap
Trend
How to support neurodiversity in the workplace
Diverse approaches and insights can take the marketing industry to the next level
Trend
Women and the metaverse
How to embrace the opportunities in the metaverse and make Web/3 a better place for women
Trend
Levi’s big dAIversity problem
By Grace Tucker
Grace Tucker argues AI is no replacement for human connection and creativity
Trend
Brands Must Hold Steady on Inclusion
Companies that invest in diversity, inclusion and accessibility despite the looming recession will flourish
Trend
Embracing the creative opportunity of hybrid work
By Lauren Coe
Lauren Coe, Employee Experience Strategy Director at Zone argues that so far industry leaders have failed to maximise on the opportunities presented by hybrid working