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Cannes unwrapped 2025: Creativity, controversy, and co-creation
Tristan Cavanagh shares learnings from 23red’s Cannes Unwrapped event.
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There is more to Argos than toys
By Nicola Kemp
The new campaign from T&P smashes stereotypes that the retailer only sells toys.
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John Lewis celebrates 100 years of Never Knowingly Undersold
The 100-second film is shot at 100 frames per second to capture the retailer's unique history.
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Performative identity: From dating to branding
Authenticity matters, whether in dating or in branding, writes Fernando Desouches.
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Report finds creative measurement can unlock 30% increase in sales
Gain Theory’s Creative Effectiveness Decoded report reveals best in class approaches to driving effectiveness.
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Rangemaster makes TV debut with family-focused spot
By Nicola Kemp
The humorous campaign, created by Mr President, celebrates a family’s new arrival: a Rangemaster range cooker.
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Nationwide plays the long game with Dominic West spot
By Nicola Kemp
The brand is promoting its Scam Checker service in the first campaign from new agency Mother.
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NatWest launches campaign to highlight Family-Backed Mortgage
By Nicola Kemp
The new campaign from T&P highlights how buyers can leverage family income to get on the housing ladder.
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Making it magic: How can luxury brands respond to a sales crisis?
By Jamal Cassim
Luxury brands must find new ways to excite and delight their customers.
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Reductive design and the next generation of brand building with intent
Brands must look to visual design to tell a story and communicate messages with clarity.
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When listening isn’t enough, eavesdrop
The rise of Reddit and online subcultures can give brands fresh audience insights.
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What challenger brands get right (that big brands forget)
In a fragmented, fast-paced media landscape, brands that think like challengers can meet audience needs.
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‘Just keep playing’: How brands can use play to connect with adults
By Anam Ahmad
Brands should be doing more to tap into the power of play, writes Anam Ahmad.