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Why Motorola’s built its Power to Empower brand platform to champions changemakers
The legacy brand puts consumers at its core, encouraging people to use technology to make change.
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The secret to success in 2022? Empowering employees
In order for businesses to continue to thrive, employees must be prioritised
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Is now the time to challenge purpose cynicism in marketing?
By James Edney
Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.
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Painting A New Picture: Tips on staying creative outside of work
A creative input makes for a more creative output
BITE Focus
How Channel 4, Dove and the National Centre for Domestic Violence used advertising to drive social change
Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.
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Same as it ever was: How brands should take advantage of the things that never change
By Alex Clough
Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights
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Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate
The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.
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Trust has become an undervalued commodity by brands
By Lucy Taylor
The advertising industry is in a trust crisis but there’s time to turn things around
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The end of the ‘office job’
By Paul McEntee
The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
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Rowse Honey puts purpose at the heart of its new campaign
The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand
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The Meatless Mindset: A Retail Revolution?
By Jovan Buac
Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds
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Wired for Stories: Inspiring emotions in advertising
By Mark Truss
Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion
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Taking back the reins
2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it