Trend
Empowering brands through women’s sports: a winning play for growth and connection
Investing in women’s sport is a strategic advantage for B2B brands.
Trend
Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.
Trend
Virgin Atlantic shows that consistency is the cornerstone of success
By Alice McGinn
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, writes Alice McGinn Strategy Partner at Lucky Generals.
Trend
Waitrose Christmas mystery is solved
In part two of Saatchi & Saatchi’s ‘Sweet Suspicion’ campaign, audiences find out whodunnit.
Trend
All I want for Christmas… is experiential
By Ben McMahon and Richard Hartle
Investing in experiential can help brands cut through the clutter of the Christmas advertising bonanza.
Trend
How can brands use music to overcome generational tensions?
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
Trend
Selfridges transforms stores into maximalist celebration of festive joy
The ‘More the Merrier!’ campaign brings consumers Christmas joy via in-store displays and experiences.
Trend
Better together: Unlocking brand success through marketer-agency collaboration
By Helen James
The Forsman Fusion podcast aims to encourage frank and honest conversation with brand marketers.
Trend
Why the industry needs to start trusting freelancers and treating them with respect
By Aimee Luther
Freelancers are the industry’s ‘lifeblood’ and ‘unfair advantage’, we must treat them better, writes Aimee Luther.
BITE Focus
‘Diversity drives creativity and business performance’
By Nicola Kemp
Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.
Trend
Pepsi Max clocks out for Christmas
The brand’s festive campaign encourages audiences to relax with a drink as the year draws to a close.
Trend
Value based pricing is about changing the conversation, not the pricing approach
By Ali Morgan
Ali Morgan advocates for a better understanding of clients and their needs to redefine value.
Trend
Puma launches new podcast in sustainability push
By Nicola Kemp
Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.