By Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
By Izzy Ashton
The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.
By Izzy Ashton
MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.
By Izzy Ashton
How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.
Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?
By Izzy Ashton
The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.
By Oli Booker
As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.
By Izzy Ashton
Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.
By Ben Bilboul
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.
By Nicola Kemp
How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.
By Izzy Ashton
Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.
By Izzy Ashton
A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.
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