BITE Focus
#TheBigMissYou: How Fox and Hare found a silver lining for The Big Issue
By Nicola Kemp
How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.
BITE Focus
We are not “all in it together”
By Izzy Ashton
Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.
BITE Focus
Love under lockdown: How eharmony and The Specialist Works brought virtual matchmaking to the masses
By Izzy Ashton
A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.
Trend
Goodbye to old routines
The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.
BITE Focus
WACL Gather 2020: Go Further Together
By Izzy Ashton
Syl Saller CBE, outgoing CMO of Diageo and Camilla Harrisson, CEO of Anomaly, discussed the importance of psychological safety at work as WACL Gather went virtual.
Trend
A new collective model shining a light on creative talent
By Elliot Maher
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
BITE Focus
Stop baking sourdough and #SupportLocal
By Nicola Kemp
A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.
Trend
All made-up and nowhere to go? Re-imagining beauty beyond COVID-19
Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.
Trend
Brands will gain from altruism now with Gen Alpha
By Amy Garrett
Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.
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Imagining a future without forecasting
By Fern Miller
Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.
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How can brands better build emotional connections with consumers online?
By Ben Rachel
Ben Rachel, Founding Partner & Planning Director at Soul believes that brands need to change how they read the data customers give them.
Trend
If your brand voice doesn’t work in a crisis, it doesn’t work
By Mike Reed
Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.
Trend
Don’t care less, but do go further
As the world considers a return to normality, Alessandra Mariani, Senior Strategist at FITCH writes that brands should shift from a focus on sentimentality to meaningful engagement.