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Let the machines wash up, leave the taste to us
By Glenn Paton
Automation can sharpen workflows but the future of creativity depends on keeping taste human, writes Glenn Paton.
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Looking to the Premier League to supercharge social storytelling
By Adam Biddle
How to build cultural relevance at speed, scale emotional connection, and grow brand equity in today’s attention economy.
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Smirnoff goes global with heritage campaign
By Nicola Kemp
The spot celebrates how Smirnoff No.21 is as great now as it was over a century ago.
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Deutsche Telekom teams up with the cast of Stranger Things
The stars of Stranger Things appear in an original story to promote streaming platform MagentaTV.
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Ad Net Zero hits five-year milestone
New data underlines the importance of sustainability in business growth.
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Xbox teams with Sky Sport to find missing managers
By Nicola Kemp
The integrated campaign, created by McCann London, is designed to kick-start coaching careers for women.
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Why brand experiences need a pulse
By Dean Rodgers
Dean Rodgers, Creative Director at Studio Secret Cinema on why connection should be at the heart of experiential marketing.
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The live effect: how music experiences create lasting brand impact
By Will Dowdy
Events like BST underline how music offers brands the opportunity to create memories and connect with audiences.
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Stop calling us ‘Not Networks’
By Mark Campion
What does being independent actually mean, asks Mark Campion.
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Why building advocacy on social media should be top of the Christmas wish list
Creator partnerships are essential in building long-term advocacy beyond the holiday season.
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Christmas gets ‘Grinched’ at McDonald’s
The mischievous festive cross-channel campaign from Leo’s sees the Grinch interact with audiences at every touchpoint.
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If I only had a plan: Marketing lessons from Oz
By Sonia Danner
Inspired by Wicked: For Good, Sonia Danner looks into the common shortcomings of marketing.
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Gerety Jury consider how creative leaders can ‘unslop AI’
The event saw industry leaders examine the risks and potential of AI.
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GymNation courts controversy with campaign highlighting London phone thefts
By Nicola Kemp
The outdoor campaign promoting UAE-based fitness chain GymNation promotes a self-defence retreat for Londoners sick of phone theft.