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Broadening audiences with beavers
The Woodsman Whisky campaign from Mr. President highlights the importance of doing things differently and the value of challenging the status quo
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IPA partners with TikTok to attract new talent to Adland
The campaign features popular content creators in a bid to encourage fresh diverse talent to consider a career in the industry
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How to draw on Britain’s (brand) new era of trust
At a time of crisis attitudes to trust are changing and brands have an opportunity to connect with consumers
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Sky Broadband hosts Street Fighter tournament in a sweat room
The live-streamed tournament created by McCann London saw competitors battle to win a spot in David Beckham’s Street Fighter 6 team
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Velvetise into happiness
By Nicola Kemp
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
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British Gas invites consumers to take a load off
By Nicola Kemp
The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.
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Lessons on leadership learnt from being a Trustee
By Aimee Luther
The Liberty Guild’s Aimee Luther shares how being a charity Trustee has informed her leadership style
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How brands must move the goalposts for women’s sports
BBD Perfect Storm’s Daisy Proctor says that brands must invest in the meaningful moments created by women’s sport
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How AI is bridging the gap between ad engagement and business outcomes through creative intelligence
When used well AI can optimize performance and creativity
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How to communicate in an age of polarisation
Bishan Morgan, Senior Strategist at Wunderman Thompson on how brands can navigate a polarised world
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The Catch 22 of Data Sharing
Sam Richardson, customer engagement consultant at Twilio on embracing personalisation without alienating consumers
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What can we learn from the Luis Rubiales incident
Luis Rubiales unsolicited kiss at the FIFA Women’s World Cup underlines the importance of timeTo training
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Stay interesting in a sea of “meh"
By Jonny Watts
How to spark curiosity for brands on TikTok
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Unleashing the power of AI in digital audio advertising
Using AI to mimic a human voice is not a silver bullet for advertisers, writes Susie Sogot-Lewis, Sales Director at AMA