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Rightmove taps into ‘is it cake’ trend to celebrate 25 years
The social-first campaign celebrates 25 years of helping people to find homes.
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How AI will drive the future of fashion loyalty
AI can help to predict purchasing and establish long-term commitment and trust, writes Zsuzsa Kecsmar.
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Clinique backs grassroots women’s rugby
Season three of its GameFace campaign will see the brand sponsor a further four grassroots teams.
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GymNation removes weights to highlight mental health challenges
By Nicola Kemp
To Mark World Mental Health Day the gym brand has removed all weights from a number of its gyms.
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Cultural fluency lessons from a seaside town
A visit to the seaside can teach global brands valuable lessons around community, localisation and culture.
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Heineken’s celebrity Star Pubs seek to attract the next generation of licensees
The celeb-fronted campaign from St Luke’s encourages people to consider a career in pubs.
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Influencer marketing drives strong ROI and long-term impact
New data from the IPA reveals the effectiveness of influencer marketing.
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Tork’s unusable restroom highlights barriers to inclusive hygiene
The campaign from the Essity-owned brand and Publicis London uncovers that hidden barriers to hygiene impact over 50% of people.
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Embracing AI artists will make jobs for people
By Jon Williams
AI can create more jobs and push creative boundaries if used correctly, writes Jon Williams.
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The moment women’s rugby changed the game
By Kate Bloom
Kate Bloom shares how brands like Asahi can help shape the game through investment and involvement.
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Ford supercharges electric drive with new campaign
By Nicola Kemp
Europe's first hybrid pick up the brand has launched a cinematic campaign with Wieden+Kennedy London.
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How to make advertising with a smile
By Andrew Tindall and Beth Marchant
System1 uncovers the secrets to Aardman’s success in new book, Putting On a Show.
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England’s Red Roses show us the future of rugby
By Nick Fruin
On and off the pitch England’s World Champion Red Roses have paved the way, now is the time to build on that momentum, writes Nick Fruin, Founder of Spike.