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The seven futures luxury brands must respond to
The luxury market is evolving and reaching new audiences, brands must evolve alongside the market
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Audi and BBH bring progress to life to promote electric car
By Nicola Kemp
The latest campaign for Audi showcases the life and artistic progress of Jorja Smith
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Women’s World Cup ’23: A bright atmosphere. A bright design. A bright future.
By Alice Banham
How branding is helping to carve out a new unique identity for Women’s Football
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Maltesers on a mission to lighten the load for working mums
The ‘Motherlover’ campaign from AMV BBDO spotlights the challenges mothers still face in the workplace
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Are we overcomplicating generational differences? Gen Alpha aren’t a different species!
Marketers must reconsider their approach to generational marketing and consider similarities as well as differences
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It’s time to change tack and liberate your creatives
By Mizzy Lees
Career progression is no longer linear, enter the ‘Squiggly Career’ path
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Why brands need to mean more to people
By Kate Gibson
A story-first approach can ensure that brands adapt at the speed of culture, writes Cirkle’s Kate Gibson.
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Diary of two Young Lions
By Dee Dalencour and Conor Smith
The winners of MSQ’s Annual Cannes Young Lions competition share their thoughts on the landmark industry event
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Breaking gender barriers in the workforce
Kate Rowlinson, UK CEO, EssenceMediacom shares the practical steps the agency has taken to support women with policies which create progress.
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IPA data reveals the harrowing impact of the cost-of-living crisis
The cost of living crisis is having both long and short term impacts on the lives of consumers
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Reinventing the Creative
By Dan Cordoni
With awards season well underway Beyond’s Dan Cordoni reflects upon the changing role of the creative
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MAN DOWN! How brands and agencies are failing to support men
The advertising industry has an opportunity to break stereotypes and contribute to better men's mental health
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How TikTok is redefining the way we search
By Stefan Evans
Social Chain’s Stefan Evans reveals how search marketers can adapt to the TikTok-ification of search.