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Tapping into festival culture: food is the new rock and roll
Festivals offer brands the unique opportunity to connect with audiences via music and culture
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Summer series: ‘There is no shortage of inspiration’
By Flora Joll
Flora Joll shares what work is inspiring her this summer has cultural cut-through.
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Women’s sport doesn’t need your logo, it needs your backing
For brands to truly capitalise on the culture of women’s sport they must recognise that good intentions alone are not enough.
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O2 hires Chabuddy G as the Red Roses PR Manager
The tongue-in-cheek content series launches ahead of the Women’s Rugby World Cup.
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In advertising, your taste isn’t just irrelevant, it’s dangerous
By Rory Natkiel
Rory Natkiel argues that craft and taste come secondary when it comes to ensuring advertising is popular with the customer
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Summer Series: Courtside creativity
By Saskia Piper
Saskia Piper, Mid-Weight Creative at Uncovered, is inspired by how brands showed up at Wimbledon this year.
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Cracking the retail tech puzzle: ecommerce integrations
By Dave McEvoy
In the new era of retail success often hinges on a strong digital presence.
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Summer Series: Creativity within boundaries - how hyperlocal is going global
Lyndsay Snoddon shares that the work inspiring her this summer positions relevance over reach.
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Special delivery: How brands are moving in
Brands are getting creative to show up in different facets of consumers' lives and capitalise on fandom.
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Summer Series: Finding inspiration outside of the office
Juan Peirano, Senior Creative at AMV BBDO, looks beyond the world of advertising to observe, understand and connect with his surroundings.
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No ESG, no brief
With ESG scrutiny rising, agencies must back up their purpose with action, not just words.
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Cheetos enlists influencers to turn snack scraps into wearable art
In its first UK influencer campaign, Cheetos brings to life the authentic, messy joy of the snack.
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Sport and the CSR shift
CSR is shifting and long-term brand action is winning over PR moments
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Why brands can’t afford to ignore gamification in marketing
Customer engagement is earned through experience, not noise writes Evie Waterhouse, Growth Manager at Engage.