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Compelling, connected and coherent: the challenge of delivering experiences
Across both physical and digital experiences, brands are striving to create moments that are unforgettable.
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Channel 4 and NatWest gear up for Paralympic Winter Games
By Nicola Kemp
This deal complements NatWest’s long-term partnership with Team GB and ParalympicsGB that was unveiled last year.
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Ad Net Zero young leaders launch sustainability guide
The open source recommendations are designed to encourage better climate literacy and facilitate sustainable business practices.
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Why brand soul is not sentimental, it’s commercial
Founder-led brands are rewriting the rules of business but brand remains essential, writes Georgie Scott.
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Smashing the sea of same in marketing
Zaid Al-Zaidy, CEO and Founder of Beyond, on the modern challenger brand freedoms worth fighting for.
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No one binges ads: why marketing needs more entertainment
Lucy Freedman advocates for entertainment, storytelling and supercharging ads with AI.
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Why every brand should be a challenger
Rania Robinson, CEO and Partner at Quiet Storm smashes the stereotypes and myths surrounding challenger marketing.
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The polarisation paradox: Why brands need to speak up, not shut up
Increasingly, consumers are engaging with brands that drive positive change, according to Revolt research.
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The agency operating model is broken, but not for the reasons we keep hearing
Gracie Page-Fozzati explores the reasons why agencies are experiencing extreme transformation.
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Marketing Lessons from the first AI Super Bowl
By Chen Guter
Authenticity still beats automation writes Chen Guter, CMO at Dig.
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Tony’s Chocolonely makes TV debut
By Nicola Kemp
The campaign created by House of Oddities, urges viewers to fight exploitation in the cocoa industry.
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From creators to curators: A new kind of creativity for an AI world
By Luke Morris
As the tools and technology change, so does the role of the creative, writes Luke Morris.