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When ‘admin parties’ become a thing, brands should pay attention
Brand bombardment and our always-on culture are leading to burnout, warns Sam Richardson.
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Magnum schedules in sunshine ahead of summertime
The brand has evolved its ‘Find Your Summer’ platform to underline that ice cream is not just for summer.
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Why I am bored of entertainment
By Will Poskett
In a media-first world, entertainment should be table stakes, writes Will Poskett.
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The real threat to creativity isn’t AI, it’s safe originality
Brands must find ways to stand out in a sea of sameness and avoid playing it safe, writes Margaret McGovern.
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Canva appoints The GC as creative director
The mockumentary-style campaign starring Gemma Collins is designed to showcase Canva’s simple design tools.
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Is it art or is it retail? Why brands should create immersive experiences
By Gaby Watson
When brand creative experiences use creative storytelling the result can be art.
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Learning at the speed of AI is becoming the cultural advantage
By Faye Daffarn
Using tech to facilitate research and strategy can give agencies a cultural edge.
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Hargreaves Lansdown celebrates British heritage
The campaign charts four decades of change to instill confidence in Brits to invest.
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Nest taps Coach Trip’s Brendan Sheerin for pension-themed mini-series
The ‘Everyday Investors’ social-first film series riffs on nostalgia to increase understanding of pensions.
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How you could reuse Super Bowl assets at the World Cup... or at Christmas, Easter or Halloween
By Adam Cleaver
Technology can help brands get more out of their seasonal assets, but brands must lay the right foundations, writes Adam Cleaver.
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The Salvation Army launches digital thrift store on Roblox
The experiential campaign seeks to connect the charity with Gen Alpha and Gen Z gamers.
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Wellness in the age of overwhelm: How brands can better support young people
By Dev Karaca
Brands must meet audiences where they are in a changing health and wellness landscape.