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The new era of B2B influence and employee generated content
By Dominic Cook
AI, social media and influencers are becoming increasingly important tools for B2B marketers.
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To get better at local, listen: why nuance is the basis for a new map of Britain
By James Caig
The Shaping The Nation report is a deep dive into location to facilitate better representation of audiences across Britain.
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How marketers can keep evolving without burning out
Active learning can keep thinking fresh and help avoid burnout, writes Matthew Caiola.
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Why the next era of healthcare creativity must rebuild consumer trust
Trust must be at the forefront of the new era of creativity in healthcare advertising writes Spencer Strickland
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Inclusive strategy lessons to learn from British Cycling
By George Fox
British Cycling is bringing in new audiences, eliminating barriers to entry and broadening its approach to get Britain cycling.
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Why fandoms offer a safe space for Gen Alpha
Fandoms aren’t new but the way they operate is, writes Anthony Abou-Zeid.
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Diversify or die: Gen Z and the future of the high street
Embracing experience, adapting to customer needs and experimenting with digital will help brands to thrive.
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Marketing’s new edge: Why active learning is key to adaptability
Testing, learning and adapting to data can help to create more relevant, impactful campaigns.
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Advice for marketers who need to do more with less
By Rachel Fairley and Sarah Robb
Co-authors of Rebrand Right share how to make the most of marketing strategies to maximise business growth.
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Magnum’s signature ‘crack’ and how sound is shifting the media landscape
The power of sound can help brands stand out amid media fragmentation.
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The power of a riff
GentleForces’ Danni Mohammed shares how riffing encourages more creative thinking.
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Changing the record: Gen Z, music and the culture of collecting
By Harley Ilott
Sabrina Carpenter’s Fortnite skin brings to life the power of embracing fandom across platforms.