Trend
Can food carry the weight of cultural storytelling?
Olaf van Gerwen shares how Tesco’s Food Love Stories brings to life the cultural currency of food.
Trend
Learning from Ilona: Why brands need to follow Maher’s playbook to maximise their sponsorship investments
By Gareth Hall
Ilona Maher’s success is a masterclass in building a powerful brand, writes Gareth Hall
Trend
Why food and drinks brands are winning with a social first approach
By Nicky Vita
Passionate online communities are the secret superpower behind today’s fastest growing food and drink brands, writes Nicky Vita, Head of Strategy at Atomic London.
Trend
Mentos launches custom rocket launcher in Fortnite
By Nicola Kemp
Created by BBH London the tie-up is a fresh twist on the Mentos and Cola experiment.
Trend
Why brand experience is a marriage of art and science
By Trin Basra
Technology, behavioural science and human emotion are key ingredients for brand experience, writes Trin Basra.
Trend
The positive power of film fandoms in marketing
By David Kapur
In a polarising media ecosystem fandoms are a vital way for brands to raise awareness amongst mass audiences.
Trend
How brands can strike the right balance between AI and creativity
AI affords brands the opportunity to successfully deliver personalisation at scale, but creativity still matters writes Bella Ali-Khan.
Trend
Beyond Ramadan: Building year-round connections with Muslim consumers
By Jameel Amini
How can brands use Ramadan as a launch pad for year-round connection authentic with their Muslim consumers?
Trend
Shifts in policy and culture mean advertising must be more purposeful than ever
By Olly Lawder
It is essential that the industry stays connected to the real concerns of consumers to shape purpose-driven strategies.
Trend
How brands can curb the dangers of wellness misinformation
Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.
Trend
We’re on the precipice of a moral vacuum: it’s time to stop opting for easy over good
The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.
Trend
Fashion Week beyond the runway
By Alex Wilson
Gung Ho’s Alex Wilson explores the fashion trends making an impact on and off the runway.
Trend
Building trust-based client relationships: The foundation for long-term success
By Nik Windsor
Clients seek to align with partners who share their values.