Trend
Marketing’s new edge: Why active learning is key to adaptability
Testing, learning and adapting to data can help to create more relevant, impactful campaigns.
Trend
Advice for marketers who need to do more with less
By Rachel Fairley and Sarah Robb
Co-authors of Rebrand Right share how to make the most of marketing strategies to maximise business growth.
Trend
Magnum’s signature ‘crack’ and how sound is shifting the media landscape
The power of sound can help brands stand out amid media fragmentation.
Trend
The power of a riff
GentleForces’ Danni Mohammed shares how riffing encourages more creative thinking.
Trend
Changing the record: Gen Z, music and the culture of collecting
By Harley Ilott
Sabrina Carpenter’s Fortnite skin brings to life the power of embracing fandom across platforms.
Trend
Unlocking the creator economy: relationships over reach
By Matt Roberts
Brands must rethink how they work with creators to maximise the power of influencer marketing.
Trend
Why climate comms needs dancing ponies
Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors and Co-Creator of the Agency for Nature, shares why climate comms needs a creative overhaul.
Trend
Responsible brand growth means protecting financially vulnerable young people
By Kara Osborne
Business success should not come at the expense of the wellbeing of young people, writes Kara Osborne
Trend
Smart evolution for B2B brands
By Vicky Bullen
Vicky Bullen on how to get a B2B rebrand right.
Trend
The new reality: Why your digital avatar might be your most valuable asset
Digital spaces are becoming an extension of real life, writes VML’s Naji El-Arifi.
Trend
How luxury brands can foster talent, innovation, and social good
Jane Hector-Jones, Brand Partnerships and Sponsorship Director at Factory International, explores how luxury brands can forge deeper, more authentic collaborations with cultural institutions
Trend
The social media dilemma: why we need balance over bans
Teaching responsible tech use can help children to better manage their digital lives.
Trend
Creating a new generation of heroes in women's sport
In a competitive environment, new platforms and channels are allowing female athletes to shine.
Trend
What brands should know about the ‘White Lotus’ effect
By Justin Reid
Justin Reid, Senior Director of Global Partnerships Solutions at Tripadvisor, on why brands should tap into pop culture trends.