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Embracing AI-powered NPD strategies: A crucial step for global brands
By Ben Harknett
How to harness AI's capabilities effectively and efficiently in new product development
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Building inclusion from the inside out
For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity
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Has BudLight’s backlash put the fear of getting it ‘wrong’ into every marketer?
In order to create truly inclusive and progressive work brands have to commit to making a stand
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How to draw on Britain’s (brand) new era of trust
At a time of crisis attitudes to trust are changing and brands have an opportunity to connect with consumers
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Lessons on leadership learnt from being a Trustee
By Aimee Luther
The Liberty Guild’s Aimee Luther shares how being a charity Trustee has informed her leadership style
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How brands must move the goalposts for women’s sports
BBD Perfect Storm’s Daisy Proctor says that brands must invest in the meaningful moments created by women’s sport
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How AI is bridging the gap between ad engagement and business outcomes through creative intelligence
When used well AI can optimize performance and creativity
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How to communicate in an age of polarisation
Bishan Morgan, Senior Strategist at Wunderman Thompson on how brands can navigate a polarised world
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The Catch 22 of Data Sharing
Sam Richardson, customer engagement consultant at Twilio on embracing personalisation without alienating consumers
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What can we learn from the Luis Rubiales incident
Luis Rubiales unsolicited kiss at the FIFA Women’s World Cup underlines the importance of timeTo training
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Stay interesting in a sea of “meh"
By Jonny Watts
How to spark curiosity for brands on TikTok
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Unleashing the power of AI in digital audio advertising
Using AI to mimic a human voice is not a silver bullet for advertisers, writes Susie Sogot-Lewis, Sales Director at AMA
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What Barbie teaches us about creative female talent
Pearl & Dean’s Kathryn Jacob shares the importance of nurturing female talent and telling women’s stories
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Mary Queen of Stops and moments that matter
By Grant Hunter
Nike neglected an opportunity to demonstrate its commitment to real talent