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The creator economy: Why consistency is king
Investment into long-term creator partnerships ensures brands get the most out of the creator economy.
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Rising through life: Generational wisdom unlocked
The latest TEDxGreekStWomen event delved into the possibilities of generational exchange.
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Why relevance will decide which brands win Halloween
By Thomas Ives
Horror is back in a big way and brands have the opportunity to capitalise on the cultural calendar moment.
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Laughing all the way to the bank: how humour can save you a fortune
Brands are paying the cost of dull and must invest in joy, writes Troy Farnworth.
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Why global travel retail needs a rethink
By Jim Carless
Most brands are missing the point when it comes to maximising the opportunities in retail travel, writes Jim Carless
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Are in-house agency creators the next step in the influencer economy?
As creator fees continue to rise brands are responding by embedding them within their brands.
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How AI will drive the future of fashion loyalty
AI can help to predict purchasing and establish long-term commitment and trust, writes Zsuzsa Kecsmar.
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Cultural fluency lessons from a seaside town
A visit to the seaside can teach global brands valuable lessons around community, localisation and culture.
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Embracing AI artists will make jobs for people
By Jon Williams
AI can create more jobs and push creative boundaries if used correctly, writes Jon Williams.
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The moment women’s rugby changed the game
By Kate Bloom
Kate Bloom shares how brands like Asahi can help shape the game through investment and involvement.
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How to make advertising with a smile
By Andrew Tindall and Beth Marchant
System1 uncovers the secrets to Aardman’s success in new book, Putting On a Show.
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England’s Red Roses show us the future of rugby
By Nick Fruin
On and off the pitch England’s World Champion Red Roses have paved the way, now is the time to build on that momentum, writes Nick Fruin, Founder of Spike.
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Why nostalgia and local pride are the new superpowers for heritage brands
By Katie Drew
In a social world driven by distraction, nostalgia and local pride are giving heritage brands the staying power they need to connect, writes Katie Drew.