Trend
Can marketers really be replaced with AI?
By Mike Maynard
Mike Maynard, founder of Napier, explores the human advantage
Trend
Advertising can change the world with the right people: Lifting the lid on apprenticeships
For National Apprenticeship Week Louisa Stephens shares the importance of GroupM apprenticeships
Trend
TikTok’s out of phone - why turning on ‘offline’ is the next phase for brands
Amelia Wollaston encourages brands to embrace the opportunities that TikTok has created beyond the confines of the app
Trend
Petplan launches largest campaign to date
By Nicola Kemp
The emotive work, created by Now, underlines the importance of pet insurance to post-pandemic pet owners
Trend
VML and Europa Donna break barriers with The Cancer Currency campaign
By Nicola Kemp
The powerful campaign has helped ensure funding and recognition for metastatic cancer
Trend
Why the only trend we should be following in 2024 is Taylor Swift
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift
Trend
Inclusion starts from within
In order to create more inclusive brand experiences, the industry must first look inward
Trend
NSPCC and me: Not letting go
Sachini Imbuldeniya, CEO of House of Oddities, on how making a difference with the NSPCC brought her passion for creativity back to life
Trend
NSPCC harnesses the power of poetry in groundbreaking campaign
By Nicola Kemp
The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.
Trend
Mean Girls the Musical and nostalgia marketing
For Sunaina Sharma, Mean Girls the Musical misses the mark in these nostalgic times
Trend
Now, That’s What I Call Nike: What do the brand’s last 60 years sound like?
Paul Reynolds celebrates the brand’s milestone birthday by examining the sounds of some of its most iconic campaigns
Trend
Marketers need to quieten down about AI
Truant’s Chris Jefford urges the industry to think more strategically about the uses of AI
Trend
From selling beef cubes to building communities
By Grant Hunter
Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation