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Navigating multidisciplinary social and design teams
By Lucie Torcikova and Tom McMahon
Lucie Torcikova and Tom McMahon compare notes on how social and design teams can best create for clients.
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90 years of the Masters: A masterclass in brand, culture and consistency
Millie Katesmark explores how The Masters built an enduring brand that continues to resonate with golf fans.
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Media Smart and Advertising Association launch political advertising guide
The campaign helps young voters better understand political advertising ahead of the May elections.
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Pringles Hot team up with lastminute.com on holiday social challenge
The campaign has been designed to drive Gen-Z sales through creator-led activities.
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Wise challenges traditional banking
The out of home campaign positions Wise as a smarter alternative to banking.
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Did we forget the social part of social media?
By Christopher ‘Slev’ Slevin
The future of social isn’t more content, it’s more connection, writes Christopher ‘Slev’ Slevin.
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More isn’t better: How brands can stay distinct in an AI-driven world
As AI lowers the barriers to creation, distinctiveness will depend less on output and more on clarity, writes Christine Bourdon.
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Most brands have customers. Very few have believers
By Andrew Welch
Loyalty schemes and convenience won’t secure long-term growth; brands must create a sense of belonging, writes Andrew Welch.
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‘Great science is only the starting point’
By Nicola Kemp
To mark World Health Day, VML Health’s research reveals the next big wins in healthcare won’t come from science alone.
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Missing people campaign underlines true crime is not entertainment
The campaign from BBH spotlights the real people behind the narratives.
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Selling to people? Try selling to algorithms: how to win visibility in an AI-mediated market
By Kim Martin
Brands must adapt to how the rise of agentic AI is reshaping how customers discover, evaluate and choose products.