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The industry is paying attention to Manchester, but are they listening?
Designing for Manchester means cultural listening and respecting communities.
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Sports marketing has a platform problem, not an attention problem
By Dom Mernock
An evolving approach is the only way to truly ensure meaningful fan engagement, writes Dom Mernock.
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Premier Inn finds comfort in consistency
The You Know What You’re Getting campaign positions consistency as the hotel chains' superpower.
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Once upon an algorithm: storytelling in the age of AIOs
By Mike Fantis
AI crawlers are fast becoming a new audience brands cannot afford to ignore.
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YouTube isn’t just shaping culture, it’s training the robots that sell to us
Long-form video is turning into a new visibility battleground for brands, writes Barney McCann, Head of Creative at Born Social
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Rethinking sponsorship in the digital sports era
Sports tournaments like the Six Nations show that there is a growing potential for more innovative and digital content-led sponsorship deals, writes Darragh Kelly.
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Garnier taps Gisele Bündchen as its first global ambassador
The beauty brand is subverting category norms with a tongue-in-cheek campaign starring the supermodel.
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‘Camera Rolls’ campaign proves the best nights end in McDonald’s
The campaign celebrates the brand's cultural position as a late-night snacking mainstay.
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M&S recruits Gillian Anderson as Chief Compliments Officer
The playful appointment is part of the brand’s Love That campaign, designed to brighten people’s day.
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GymNation launches the first gym class to help you sleep
By Nicola Kemp
The NapTime class launches as research shows a growing rise in concern over sleep deprivation.
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Curiosity didn’t kill the cat, certainty did
By Nikki Fraser
Curiosity is what keeps us creative in the face of changing technology and AI, writes Nikki Fraser.
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John Lewis taps Daisy May Cooper for Mother's Day push
By Nicola Kemp
The social-first campaign, created by Saatchi & Saatchi, delivers real talk on what women really want for Mother’s Day.
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Social creativity is shifting from volume to value
Brands must keep up with maturing algorithms and take a quality over quantity approach to social.