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Cannes Lions 2025: Creativity in a data-driven world
Bill Connolly shares key takeaway from Cannes on the power of creativity and technology.
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The Ultimate Influencer: How President Trump thrust the FIFA Club World Cup into the spotlight
By Max Arkell
In today’s culture, the power of influencer is unmatched when it comes to engagement, writes Max Arkell
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The big marketing mistake: Only chasing ready-to-buy customers
By Dave McEvoy
Ignoring audiences at the early stages of engagement could cost future business.
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The overlooked sports audience brands can’t afford to ignore
By Sue Benson
Gen X women are prioritising health and wellbeing but are often overlooked in sports marketing, writes Sue Benson.
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Culture without corridors: How internal comms can thrive in a hybrid world
By Jo Singleton
Creating culture and connection requires conscious effort, writes Jo Singleton.
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The Summer of Sport starts with Sports Day
By Catrin Kite
Brands have a role to play in fostering a love of sport early on and supporting grassroots participation, writes Catrin Kite.
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Inconsistency is killing profitability and stifling creative effectiveness
Why silos are the enemy for brand governance and outperform marketing.
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Beyond the blank slate: creating fashion-forward social content
By Hannah Blake
Hannah Blake shares learnings from creating compelling fashion content that cuts through in a saturated market.
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Brand rot: Your brand is rotting from the inside
By Marieke Dekker and Ellie Hou
Brands are not immune from brain rot, warns Marieke Dekker and Ellie Hou.
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Reclaiming real: Why brands must lean into IRL experiences in the age of AI
By Margaux Bang
Real-world engagement is essential to building meaningful connections with audiences.
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Putting creative first: the key to unlocking DOOH's potential
By Karan Singh
For the visual medium, creativity is essential to ensure maximum impact.
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Why the alchemy of experienced and young creative talent is important for brands
Specsavers’ Nicola Wardell shares that fighting ageism is essential to creating enduring creative platforms.
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Women’s football isn’t catching up, it’s building something new
Clara Mulligan, European Head of Design and Managing Partner at Anomaly, reveals what marketing leaders need to know today about the future of women’s football.
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Restoring trust in a divided media age: A refreshed approach to corporate communications
Ensuing trust is not without its challenges, writes Adam Christensen