In a growing sport, brands must make room for new opportunities through investment
Outdated ‘No Ball Games’ signs have restricted London’s streets since the 1970s. Our More Ball Games campaign reclaimed them as vibrant area…
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From record-breaking Women’s World Cup audiences to sell-out stadiums in football, cricket and rugby, women’s sport is seeing unprecedented growth.
As the WSL comes roaring back, here are six ways brands can break conventions and drive the women’s game forward.
CSR is shifting and long-term brand action is winning over PR moments
From sponsorship to social media tie ups and new product launches, sport is sparking moments of cultural connection for brands.
The behind-the-scenes series gives audiences an insight into the British & Irish Lions tour.
We worked with Lucozade to launch Jude Bellingham’s first Lucozade collaboration, Ice Kick. Directed by Rvbberduck and featuring a bespoke t…
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BITE takes a look at the campaigns that celebrate the Lionesses and their historic Euros win.
By adam&eveDDB
We helped PUMA Group launch its biggest global campaign to date - Go Wild – marking an evolution in its brand identity, reinforcing its comm…
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Ligue 1 showcases its new brand positioning, "Football. But French." The film highlights passionate supporters, football skills, and epic mu…
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At the ATP Tour, every match and moment matters. We launched their debut brand platform, ‘It All Adds Up,’ a dynamic, fresh take on tennis. …
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Ligue 1 showcases its new brand positioning, "Football. But French." The film highlights passionate supporters, football skills, and epic mu…
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By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport
The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas
Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…
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A roundup of the marketing highs and lows of Euro 2024 so far
Women’s Aid and House 337 leverage the Euros as a national and timely platform for raising awareness
The football shirt, which features Ultraviolet Protection, launches ahead of the Euro’s football frenzy.
Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…
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It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/
Introducing the Bellissimo Country Club platform, a visual and physical space that brings the spirit of FILA to life.
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The sportswear brand is promoting a new textile recycling initiative through fashion, sustainability and football
FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics.…
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The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure
The European launch of M&M’s Minis features miniature media and miniature athletes
Paris 2024 marked a cultural shift in sports storytelling
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
By adam&eveDDB
This campaign dispels harmful misconceptions about the Paralympics in an aim to drive viewership. Featuring Paralympic taekwondo athlete Amy…
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The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics
Industry experts consider how to leverage the power of brand to drive growth for women's sport
‘Lovely Game for a Guinness’ announces the brand’s position as official beer of the Premier League
The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.
The campaign from BMB celebrates Britain's longstanding history in international skiing and snowboarding
The campaign from Wonderhood capitalises on the social media star’s popularity with footy fans.
Rory Natkiel shares how fame drives investment and makes women's sport unmissable
The campaign from BBH shines a light on the new season of Barclays Women’s Super League
Capitalising on the glow of the summer of sport, the campaign launches a promise of same day repairs to keep the UK warm this winter.
No one has given more to their sport. Or left it all on the court every single time. Rafael Nadal showed us what it takes to be the greates…
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The campaign from Anomaly celebrates the racehorse as the world’s greatest athlete.
The brand has launched a powerful new campaign to tackle the shame surrounding period stains in sport.
Onepointfive’s Rob Pryce shares how sport has helped shape the agency’s culture.
Sports tournaments like the Six Nations show that there is a growing potential for more innovative and digital content-led sponsorship deals, writes Darragh Kelly.
In the current geopolitical climate, brands cannot treat the World Cup as a neutral cultural platform, writes Eli Keery.
Brands that show up for women’s sport year-round will have the most significant impact, writes Annabel Cave.
How to build cultural relevance at speed, scale emotional connection, and grow brand equity in today’s attention economy.
Sabrina Ratih, Chief Operating Officer at G2 on the ever-expanding esports ecosystem and why now is the time for brands to get involved.
The latest edition of M+C Saatchi Sport & Entertainment’s Fancom report explores how women are reshaping the culture of sport, entertainment and lifestyle, and what this means for the brands seeking to connect with them authentically.
The campaign from 4Creative captures the noise and energy of a matchday in a mixed media campaign.
Shaunagh Brown, former England international rugby player, explores why meaningful progress in women’s sport depends on sustained brand investment.
Millie Katesmark explores how The Masters built an enduring brand that continues to resonate with golf fans.
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