Sporting Spotlight

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

Read More
Case study

Snickers Own Goal AI

By T&Pm

Pinned by: Sophie Urquhart

Read More
New work

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…

Pinned by: Sophie Urquhart

Read More
New work

LV= General Insurance

By Recipe

LV= General Insurance's "Heart of a Champion" campaign for the 2024 Paralympics on Channel 4 features Paralympic swimmer Maisie Summers-Newt…

Pinned by: Katharine Pebworth

Read More
Hot Pick

British Gas celebrates the summer of sport

The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas

Pinned by: Sophie Urquhart

Read More
New work

Migration Museum

By Wonderhood Studios

Our newest campaign with Migration Museum highlights the contributions to the England squad by players from migrant backgrounds. Yet, despit…

Pinned by: Sophie Urquhart

Read More
Thought Leadership

How can brands prepare for a summer of sport?

Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport

Pinned by: Sophie Urquhart

Read More
Insight

Start the Summer of Sport with The Playbook: Sports Edition

Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.

Pinned by: Sophie Urquhart

Read More
New work

Paddy Power

By BBH London

After years of dodgy behaviour abroad and the small matter of a not-so-seamless Brexit, the well-known entertainment brand grabs the chance …

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

EE takes aim at online hate

The ‘Hate. Not in My Shirt’ campaign, created by Saatchi & Saatchi, is designed to combat all forms of online and offline hate.

Pinned by: Sophie Urquhart

Read More
Hot Pick

'Til I Died’ brings to life the human cost of heart disease

Ahead of the Euros Saatchi & Saatchi has launched a poignant campaign to commemorate the lives of 12 young football fans whose lives were cut short by heart disease.

Pinned by: Sophie Urquhart

Read More
Thought Leadership

Euros 2024 mark a step change in sports storytelling

A roundup of the marketing highs and lows of Euro 2024 so far

Pinned by: Sophie Urquhart

Read More
Hot Pick

‘No More Years of Hurt’ scarves shine a light on domestic abuse hidden in plain sight

Women’s Aid and House 337 leverage the Euros as a national and timely platform for raising awareness

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

Kopparberg launches football shirt to protect skin from UV rays

The football shirt, which features Ultraviolet Protection, launches ahead of the Euro’s football frenzy.

Pinned by: Sophie Urquhart

Read More
New work

EE

By Saatchi & Saatchi

“Hate. Not in my shirt” calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the be…

Pinned by: Sophie Urquhart

Read More
New work

British Gas

By T&Pm

Celebrating the epic summer of sport we are embarking on, and the invaluable role British Gas will play, in powering the UK’s sports mad fan…

Pinned by: Sophie Urquhart

Read More
New work

Snickers

By T&Pm

In a first of its kind partnership, Snickers has teamed up with José Mourinho to pioneer a fully authorised AI clone, ready to take on Own G…

Pinned by: Sophie Urquhart

Read More
New work

talkSPORT

By T&Pm

talkSPORT has launched a new campaign to celebrate their coverage of UEFA Euro 2024. The cheeky social film integrates real-world imagery an…

Pinned by: Sophie Urquhart

Read More
New work

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…

Pinned by: Sophie Urquhart

Read More
New work

Ladbrokes

By Neverland

Ladbrokes latest campaign pays homage to one of football’s most iconic celebrations, the ‘Mexican Wave’, and puts it at the heart of the upc…

Pinned by: Sophie Urquhart

Read More
Insight

Braving the Backlash: How sports brands can take a stand on social

It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/

Pinned by: Sophie Urquhart

Read More
New work

Lexus

By T&Pm

Launching Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour. With a new wave of talented players redefining t…

Pinned by: Sophie Urquhart

Read More
New work

FILA

By Sid Lee

Introducing the Bellissimo Country Club platform, a visual and physical space that brings the spirit of FILA to life.

Pinned by: Sophie Urquhart

Read More
New work

Arsenal FC

By Weirdo

Expanding representations of football fandom. From pregnancy to disability. Young to old. As part of our launch of Arsenal's 24/25 home kit,…

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

Puma highlights fashion’s sustainability efforts

The sportswear brand is promoting a new textile recycling initiative through fashion, sustainability and football

Pinned by: Sophie Urquhart

Read More
New work

FIGS

By Mother London

FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics.…

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

Samsung champions athletes that open up

The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure

Pinned by: Sophie Urquhart

Read More
Trend

The summer of sport: How can brands learn from a season of exceptional experiential marketing?

With the Olympics spellbinding TV audiences worldwide, Lucy Bairner delves into the art of experiential marketing from the world of sport

Pinned by: Sophie Urquhart

Read More
Trend

M&M’s bring miniature magic to the summer of sport

The European launch of M&M’s Minis features miniature media and miniature athletes

Pinned by: Sophie Urquhart

Read More
Thought Leadership

The Olympic round up

Paris 2024 marked a cultural shift in sports storytelling

Pinned by: Sophie Urquhart

Read More
Thought Leadership

Will 2024 mark a watershed moment for equitable sponsorship investment in the Paralympic Games?

Industry experts have their say on closing an Olympic-sized investment gap

Pinned by: Sophie Urquhart

Read More
Hot Pick

Malibu teams up with Tom Daley for safety campaign

Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance

Pinned by: Sophie Urquhart

Read More
New work

International Paralympic Committee

By adam&eveDDB

This campaign dispels harmful misconceptions about the Paralympics in an aim to drive viewership. Featuring Paralympic taekwondo athlete Amy…

Pinned by: Sophie Urquhart

Read More
New work

Toyota

By T&Pm

Toyota's Paris 2024 Paralympic Games campaign "Impossible vs. Impossible" highlights the daily challenges faced by Paralympians beyond their…

Pinned by: Sophie Urquhart

Read More
Trend

Paralympians declare they’re not participating

The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics

Pinned by: Sophie Urquhart

Read More
New work

Ligue 1

By Sid Lee

Ligue 1 showcases its new brand positioning, "Football. But French." The film highlights passionate supporters, football skills, and epic mu…

Pinned by: Sophie Urquhart

Read More
New work

Paddy Power

By BBH London

Paddy Power’s best-known brand ambassadors, soap stars Danny Dyer, Shaun Williamson and ex-England footballer Peter Crouch, are set to star …

Pinned by: Sophie Urquhart

Read More
New work

Amputee Lionesses

By Kitchen Advertising ltd

‘Missing’ aims to create awareness and raise funds to help the England Women's Amputee Football Team achieve their ambition to play at the f…

Pinned by: Sophie Urquhart

Read More
New work

LYNX

By LOLA MullenLowe

We noticed Arsenal's new away kit looked very similar to the iconic LYNX Africa can. So we gave our fans what they wanted - a Lynx Africa aw…

Pinned by: Sophie Urquhart

Read More
New work

Speedo

By Anomaly

Anomaly has transformed the world’s leading swimwear brand Speedo’s to re-engage all swim audiences—performance to lifestyle, young and old.…

Pinned by: Sophie Urquhart

Read More
New work

Chelsea FC

By Uncommon Creative Studio

A new brand narrative that captures the club’s iconic past, and brings it together under a shared ambition for the future. As well as a new …

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

Guinness reaches football fans everywhere

‘Lovely Game for a Guinness’ announces the brand’s position as official beer of the Premier League

Pinned by: Sophie Urquhart

Read More
Case study

Launching Speedo Outsiders Club

By gung ho

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

GB Snowsport celebrates Team GB’s achievements

The campaign from BMB celebrates Britain's longstanding history in international skiing and snowboarding

Pinned by: Jeevan Hammond

Read More
Trend

The fame gap: How athlete fame can unlock growth in women’s sport

Rory Natkiel shares how fame drives investment and makes women's sport unmissable

Pinned by: Jeevan Hammond

Read More
Fuel Your Imagination

Barclays lights up HQ with Women’s Super League stars

The campaign from BBH shines a light on the new season of Barclays Women’s Super League

Pinned by: Helen Hall

Read More
Thought Leadership

Women's sport ‘second mover’ advantage

Industry experts consider how to leverage the power of brand to drive growth for women's sport

Pinned by: Helen Hall

Read More
Case study

Launching Speedo Outsiders Club

By gung ho

Pinned by: Jack Chandler

Read More
Case study

New Balance Run Clubs - Test Lab Activation

By gung ho

Pinned by: Jack Chandler

Read More
Insight

How Real People feel about...The Olympics

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).

Pinned by: Jack Chandler

Read More
Hot Pick

British Gas and Tom Daley bring peace of mind to UK consumers

Capitalising on the glow of the summer of sport, the campaign launches a promise of same day repairs to keep the UK warm this winter.

Pinned by: Jeevan Hammond

Read More
Trend

Empowering brands through women’s sports: a winning play for growth and connection

Investing in women’s sport is a strategic advantage for B2B brands.

Pinned by: Jeevan Hammond

Read More