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QR codes: the silent game-changer in event marketing strategy
QR codes have the power to drive participation and engage audiences, writes Jenny Stanley.
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The great impact reset
Onward’s new report outlines key shifts that impact purpose marketing to help meaningfully grow brands and businesses.
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Frugality is now firmly in fashion
Product sampling is on the rise as frugality signals a shift in behaviour towards value-seeking, writes Will Glynn-Jones.
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The physical future of social media: from URL to IRL
By Thomas Quantrell-Cousins Langan
Social media is no longer home to the internet version of your brand, it is your brand, writes Thomas Quantrell-Cousins Langan.
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Behavioural science: The antidote to data fatigue
By Harry Wright
At a time of data oversaturation, Harry Wright champions an approach that takes into account emotion and human behaviour.
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The new era of B2B influence and employee generated content
By Dominic Cook
AI, social media and influencers are becoming increasingly important tools for B2B marketers.
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To get better at local, listen: why nuance is the basis for a new map of Britain
By James Caig
The Shaping The Nation report is a deep dive into location to facilitate better representation of audiences across Britain.
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How marketers can keep evolving without burning out
Active learning can keep thinking fresh and help avoid burnout, writes Matthew Caiola.
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Why the next era of healthcare creativity must rebuild consumer trust
Trust must be at the forefront of the new era of creativity in healthcare advertising writes Spencer Strickland
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Inclusive strategy lessons to learn from British Cycling
By George Fox
British Cycling is bringing in new audiences, eliminating barriers to entry and broadening its approach to get Britain cycling.
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Why fandoms offer a safe space for Gen Alpha
Fandoms aren’t new but the way they operate is, writes Anthony Abou-Zeid.
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Diversify or die: Gen Z and the future of the high street
Embracing experience, adapting to customer needs and experimenting with digital will help brands to thrive.