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Marketing Lessons from the first AI Super Bowl
By Chen Guter
Authenticity still beats automation writes Chen Guter, CMO at Dig.
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From creators to curators: A new kind of creativity for an AI world
By Luke Morris
As the tools and technology change, so does the role of the creative, writes Luke Morris.
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Women’s sport needs brands the most in the quiet years
Brands that show up for women’s sport year-round will have the most significant impact, writes Annabel Cave.
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Building the hybrid future: Rethinking in-house creative models
By Emma Turner
Emma Turner shares what CMOs need to know about navigating in-housing.
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Why it’s time for brands to own audience insight
By Tom Ridges
Using audience data as a media planning tool can maximise campaigns.
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Social isn’t a channel anymore. It’s your brand operating system
As brands face rising media costs and shifting cultural dynamics, brands must look to social as the new modern brand ecosystem.
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Beyond visibility: Building lasting fandom for women’s cricket
By Lisa Parfitt
For women’s sport, the challenge isn’t just visibility, it’s making people care, writes Lisa Parfitt.
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Life under LHF: a media perspective
By Jo Coltman
Tighter restrictions mean brands must find new ways to tell compelling stories.
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Data-driven creativity: How brave ideas win attention
By Selen Ozkan
Campaigns that align creativity can reach further and land messages that resonate with audiences.
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Keeping tabs: this chaotic mind of mine
In 2026, Patricia Lefébure is closing tabs and making space for the thoughts that matter.
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Why creators are becoming the most valuable creative directors in the room
By Mike Scott
The best work emerges from strong partnerships, writes Mike Scott
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How advertising can come back from the dead in 2026
Brands do not need more interchangeable partners, writes James Kirkham Founder of Iconic.
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From scroll to sunshine: Why social inspiration needs trusted travel destinations
By Justin Reid
Social media is an essential tool for travel brands that want to help consumers turn travel dreams into reality.
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Why Gen Z finds love in DMs, not dating apps
By Sam Carrick
Swiping may be going out of fashion for a generation that champions authenticity.